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Flipboard 2015: The Year in Advertising

Business Blog By insideflipboard December 22, 2015

As we wrap 2015, we’re looking back on an amazing year in which we have welcomed some of the most admired brands on Flipboard such as Apple, Starbucks and Disney. We also expanded our portfolio of ad formats, created an Interest Graph to improve targeting and increase relevancy, and grew our audience. Here is a look at some of the highlights of the year in advertising and brands on Flipboard. Simply click an image to expand for a closer look. Why are brands like Rolex, Woodford Reserve, Bulgari and Emirates on Flipboard? Here are some clues: the Flipboard audience has a higher than average income and also scores higher than the national average when it comes to spending that income. Plus, based on Datalogix data and Flipboard’s Interest Graph, we know where to reach the right people at the right time, in the right context. They are also very active when it comes to consuming content. Together, Flipboard users flipped 100 billion pages.…

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